Care Guide

Did you know that you can decrease the environmental footprint with 20-30% if you prolong the active life length of a product with only 9 months? WRAP report Valuing our clothes, 2012


Merino Wool is nature’s performance fiber. The fine micron wool from the Merino sheep is exceptionally soft, naturally breathable and regulates your body temperature which makes it unmatched in both cold and warm weather. Merino wool is commonly found in high performance base layers but is also perfect to use in everyday clothings that can be worn throughout all the year. We prohibit all form of mulesing in our wool supply chain and only collaborate with certificated and high quality suppliers from Italy and Asia.

How to care for Merino

  • Wash less: You don’t need to wash merino wool after every wear. Due to the natural presence of lanolin in the fibre, merino wool is both odour- resistant and antibacterial. Hang the garments to refresh and only wash when needed.
  • Low temperature: When you do wash merino wool, choose a gentle machine cycle on low spin. Washing at 30°C is often enough and causes less shrinking and color loss of the fabric. 
  • Avoid softeners: Use a gentle wool schampoo or detergent while washing merino. Don’t use softeners, as they leave a wax-like residue that decreases the ability to remove and absorb moisture.
  • Do not tumble dry: The best way to dry your merino pieces is to let them dry on a towel or over a chair. The heat and friction in the tumble dryer can damage the fibers and cause shrinkage. Drying on a hanger can also make it loose its shape. 
  • Treat pilling: Pilling is will naturally occur with wear. The most gentle and eco friendly way to remove pilling is to gently brush a sweater stone or comb across your clothes. The garment will look as good as new again without any harm to neither the garment nor the planet.



Cotton is a natural fiber grown from the cotton plant with high qualities of absorbency, durability and comfort. Due to its thermal insulation cotton can be equally useful regardless of the season, protecting your skin from heat in the summer and cold in the winter. Despite all the benefits, the production of cotton still have a large impact on the environment. That is why we’ve taken the active decision to increase our use of organic cotton. We still have a long journey ahead of us towards our goal of 100% use of organic cotton but we will keep on improving one step at time.

How to care for Cotton

  • Low temperature: You can machine and hand wash cotton at both low and high temperatures, but to prevent shrinking and fading of darker colors we recommend to wash at 30°C. This will to keep the garments looking good for longer and when lowering the temperature from 60° to 30° you also save nearly half of energy needed.
  • Spot-treatment: Try to manually remove stains with a damp cloth before you decide to throw them in the laundry. Use warm water, mild eco-friendly detergent or soap and gently rub the stains with a sponge to avoid over- washing the garments.
  • Laundry bag: If you have more delicate items we recommend you to use a laundry bag to help prevent the garment from pilling or twisting while being washed. 
  • Air dry: Hang dry your cotton pieces rather than tumble drying them in order to avoid shrinkage and heat damages. 



Wool is a natural and biodegradable fiber that comes from sheep. Even if wool is a lightweight material,  is it also one of the strongest and resistible materials available. Unlike synthetic fibers, wool is an active fiber that react and adapt to temperature changes, making it useful in both summer and winter. In addition we also use recycled wool whenever possible. Recycling wool is an ancient and well established process. Due to industrialisation and the consumers demand of more and faster this process has become rather unusual. When wool is being recycled the fiber gets shorter and need to be mixed with a stronger synthetic fiber to ensure maximal durability. 

How to care for Wool

  • Wash less: Wool fibers has a natural protective coating which makes it resistant to dirt and dust. It’s therefor no need to wash your wool garments after each wear, instead let them hang outside to air out and ventilate.
  • Spot-treatment: Treat smaller stains by rinsing with cold water and dry with a clean cloth. This is a more gentle method than washing the whole garment.  
  • Wash with care: When hand washed, use warm water and a gentle detergent or wool schampoo. When machine washed, use a low machine cycle at 30°C or less to avoid damaging the fibers.
  • Dry on towel: Dry knitted wool on a flat towel or surface away from direct sunlight or heat. Wool garments can lose their shape if you let them dry while hanging. 
  • Store on shelf: Never hang your knits when stored, instead you should fold them on a shelf to prevent them from stretching out of shape.   
  • Treat pilling: Pilling will naturally occur due to friction. The most gentle way to remove pilling is to gently brush a sweater stone or fabric shaver across the clothing.



Linen is a natural and durable fiber made from the flax plant. The process of growing and producing linen hasn’t changed much the past thousand years due to the flax plants availability to grow on relatively poor soil. The flax plant doesn’t require any pesticides, fertilisers or herbicides and only need a fraction of water to grow. This is why linen is naturally sustainable compared to other land and fertiliser intensive crops. Linen is also one oft strongest plant fibers and fully biodegradable when blended with other natural fibers, such as cotton. 

How to care for Linen

  • Wash less: Instead of washing after every wear, linen pieces can be hung out to refresh and ventilate. This will make the garment last longer and save energy. 
  • No dry clean: Do not dry clean linnen. The chemicals used can weaken the fibres and damage the garment. 
  • Low temperature: When needed, machine wash with a low spin at 30°C and use a mild eco-friendly detergent. Higher temperatures can damage the fibers and affect dyes.
  • No softener or bleach: Avoid the use of fabric softener and never use bleach on linen, even it it’s white. An other alternative is to only hand wash and rinse with warm water.
  • Air dry: The best way is to air dry your linen pieces, tumble drying can shrink and damage natural fibers such as linen. Hang or lie flat while air drying and avoid direct sun exposure if hung outside.
  • Avoid hangers and clips: They can leave dent marks and impressions on the fabric. Instead use padded hangers or hang on a drying rack. 



Silk is a natural protein fiber produced by silkworms and then spun into a delicate, lightweight and breathable yarn. The lustrous quality and shimmering appearance of silk comes from the fibers prism-like structure which reflects light. Silk is one of the strongest natural fibers and also surprisingly resistant to abrasions and loss of shape. As a non conductor of heat, silk is suitable for both summer and winter. 

How to care for Silk

  • Wash less: Try to wash your silk pieces as little as possible to remain the garments quality for as long as possible. As a light weight fabric, silk can easily be hanged to ventilate and refresh. 
  • Hand washing: Hand wash silk in cold water with gentle eco-friendly detergent without soaking. After rinsing,  gently squeeze out excess water and blot with a towel. Never twist or wring out silk as it can damage the fabric. 
  • Machine wash: If you machine wash silk, use a laundry bag and wash with low spin and a small amount of detergent. 
  • No spot- treatment: Never spot-treat silk pieces, rubbing one specific area can cause lightening and damage the fabric. It’s therefor better to wash the whole garment when spot treatment is needed.
  • Dry on towel: Dry wet silk on a towel and roll it up to get rid of moisture and then lay flat or hang on a padded hanger. Alternatively use an iron at the lowest temperature or steam to get out creases.



Denim is a fabric predominantly made from cotton and is characterised by its twill structure which is exceptionally durable, strong and comfortable. The denim fabric has for decades been an undeniable wardrobe classic in everything from workwear to denim jackets. We always try to use denim made of organic cotton whenever possible in order to reduce the environmental footprint

How to care for Denim 

  • Wash less: Do not wash your denim items after every use, it’s often perfectly fine to just let them hang out to refresh. Try to wash denim as little as possible to prevent shrinking and fading, but also to conserve water and energy. 
  • Spot-treatment: Remove dirt and stains with a damp cloth or brush instead of throwing the whole garment in the machine.   
  • Gently wash: Hand wash or gently machine wash denim pieces at low temperatures and use gentle eco- friendly detergents to keep the dye from fading.  
  • Wash inside- out: Wash denim and jeans inside-out to preserve its color over time. 
  • Air dry: Do not tumble dry denim, the heat can cause shrinkage and extra wear and tear. Hang or dry outside if possible, the weight of the denim will also help to pull our any creases.



Down is a warm, lightweight and long-lasting raw material that gives a very lightweight and high insulation while simultaneously being incredible breathable. When we use down for insulation in our jacket we always use recycled down that has been recovered from used duvets and pillows. Recycled down is hypoallergenic and offers the exact same performance benefits as virgin down.

Down also have a much longer longevity than synthetic fillings, as their polyester fibers loose their bulking ability over time. In comparison, down and feathers also have the lowest carbon footprint of any other fill material, both natural and synthetic.

How to care for Down 

  • Avoid washing: Down jackets can either be hand och machine washed, but try let it hang outside to refresh before you decide to wash it.
  • Machine wash: Opt to machine wash on a delicate or wool cycle at 30°C and use a specific  detergent for down. Do not use any softener, as it can damage the fabrics ability to remove and absorb moisture. 
  • Hand wash: Use a down specific detergent with lukewarm water and soak your jacket for about 60 minutes. Make sure all excess air is let out so the jacket doesn’t float. Rinse by lightly squeezing out excess water and follow the drying steps below. Never wring out down jackets. 
  • Tumble dry: Set the tumble use as delicate with a low heat setting and add tennis balls to the dryer. This will help to redistribute the filling and prevent the down from clumping. Take out the jacket every 15 minute to check and remove clumping until the jacket is dry. After you should hang your jacket in a well ventilated area until completely dry.
  • Storing: Never stuff or compress your down jackets when stored as this will cause the down to clump. Instead let your down jackets hang in a warm and dry place.